Privacy policy

Privacy & Data Protection
www.idyllicitaly.co.uk

Last updated: 16 October 2026

At Idyllic Italy, we respect your privacy and are committed to protecting your personal information. Whether you're enquiring about a villa, booking a hotel or planning a special Italian holiday, we want you to feel confident that your details are handled carefully and responsibly.

This Privacy Policy explains what personal information we collect, why we collect it, how we use and share it, and your rights under UK data protection law.

1. Who We Are
Idyllic Italy is a trading name of Idyllic Destinations Ltd, registered in England and Wales (Company No. 09316846).

Registered Office:
109 Market Street
Bolton
Greater Manchester
England
BL4 8EX

Idyllic Destinations Ltd is responsible for the personal information it collects and uses in connection with the Idyllic Italy website, enquiries, marketing and client relationships.

From 1 October 2026, Idyllic Italy operates as an Independent Travel Consultant in association with Truth & Lucky Ltd (Company No. 17309443), a member of Protected Trust Services (PTS), membership number 6523.

Truth & Lucky Ltd arranges travel bookings as an agent for third-party travel suppliers and organisers. Where you make a booking through this arrangement, we share relevant personal information with Truth & Lucky Ltd so that your booking can be processed and administered.

Truth & Lucky Ltd may also act as an independent data controller for information it processes for its own booking, payment and legal obligations. Its own privacy notice applies to that processing.

2. Information We Collect
Depending on your enquiry or booking, we may collect the following information:

Identity information: Names, dates of birth, nationalities and passport or identification details where required.
Contact information: Postal addresses, email addresses and telephone numbers.
Travel information: Holiday dates, accommodation preferences, flight or arrival details, transfer arrangements and the names of other travellers.
Booking and payment information: Booking references, payment records, invoices and transaction details. Payment card information may be processed by the relevant secure payment provider rather than held directly by us.
Special requirements: Dietary preferences, allergies, accessibility requirements or relevant health information where necessary to arrange your holiday.
Marketing preferences: Your choices about receiving our newsletters, travel inspiration and offers.
Website information: Technical information about how you access and use our website, where collected through cookies or similar technologies.
Correspondence: Information you provide when contacting us, requesting quotations, giving feedback or submitting reviews.
We aim to collect only the information reasonably necessary for the services you request.

3. How We Collect Your Information
We may collect personal information when you:

Enquire about a villa, hotel, wellness break or experience.
Request a quotation or make a booking.
Contact us by email, telephone, website form or another communication channel.
Subscribe to our newsletter or request travel updates.
Provide feedback, testimonials or reviews.
Participate in a promotion or survey.
Browse our website, where information is collected through cookies or similar technologies.
We may also receive relevant information from Truth & Lucky Ltd, accommodation providers or other suppliers involved in your booking.

4. How We Use Your Information
We use your personal information to:

Respond to enquiries and prepare personalised holiday recommendations.
Arrange villa rentals, hotels, wellness breaks, transfers, activities and other travel services.
Communicate with you before, during and after your holiday.
Share the information necessary for suppliers to provide your booked services.
Assist with booking changes, cancellations, refunds and complaints.
Arrange additional services, such as private chefs, housekeeping, wellness treatments or excursions.
Comply with legal, tax, accounting and regulatory obligations.
Maintain our business records and improve our services.
Send newsletters, travel inspiration and special offers where permitted by law.
We will only use your personal information where we have an appropriate lawful basis under applicable data protection legislation.

This may include fulfilling a contract, taking steps at your request before entering into a contract, complying with legal obligations, pursuing legitimate business interests or relying on consent where required.

5. Sharing Information with Truth & Lucky Ltd
For bookings made through our association with Truth & Lucky Ltd from 1 October 2026, relevant client and travel information will be shared with Truth & Lucky Ltd.

This enables bookings to be arranged with the appropriate suppliers or organisers, payments to be administered through the applicable booking arrangements, and travel documentation to be issued.

Truth & Lucky Ltd may share necessary information with Protected Trust Services, payment providers, tour operators, accommodation suppliers and other organisations involved in your booking.

We will not share more information than is reasonably necessary for these purposes.

6. Sharing Information with Villa Owners and Travel Suppliers
To arrange your holiday, we may share relevant personal information with:

Villa owners, accommodation agencies and local property managers.
Hotels and other accommodation providers.
Tour operators and package organisers.
Transfer companies and transport providers.
Private chefs, housekeeping providers and other local service suppliers.
Wellness practitioners, retreat providers, guides and activity operators.
Protected Trust Services and relevant payment administrators.
Professional advisers, technology providers and regulatory authorities where appropriate.
Some suppliers act as independent data controllers and are responsible for their own handling of personal information.

We do not sell personal information to third parties for their marketing purposes.

7. Guest Registration in Italy
Italian accommodation providers are required to comply with applicable local guest-registration and identification requirements.

Where necessary, we may request the names, nationalities, dates of birth and passport or identification details of guests staying at a property.

This information may be shared with the villa owner, accommodation manager or hotel so that the required guest registration can be completed with the relevant Italian authorities.

Information may also be used where necessary for local tourist-tax administration.

We will only request and share the information needed for these purposes.

8. Health, Dietary and Accessibility Requirements
If you have particular dietary, accessibility or health-related requirements, we may need to collect relevant information to help arrange suitable accommodation, activities or services.

Where such information constitutes sensitive personal data, we will process it only where we have an appropriate lawful basis and an additional legal condition, such as explicit consent where applicable.

We may share necessary details with the relevant supplier, such as a hotel, villa manager, chef or wellness practitioner, so that your requirements can be considered.

Please avoid providing medical information that is not relevant to your travel arrangements.

9. Payments and Financial Information
Payments for bookings arranged through Truth & Lucky Ltd are administered through the applicable payment and Protected Trust Services arrangements.

We may retain payment confirmations, invoices, transaction references and accounting records where necessary.

Secure payment providers may process bank or card details in accordance with their own privacy and security procedures.

We do not require you to send full payment card details by ordinary email.

10. Newsletters and Marketing
We may occasionally send you Idyllic Italy news, Italian travel inspiration, new villa collections, wellness experiences and special offers.

We will send electronic marketing only where permitted under applicable law, including where we have your consent or a relevant existing-customer marketing exemption applies.

You can unsubscribe at any time by following the link in a marketing email or contacting us directly.

We will respect your marketing preferences and will not sell your contact details to third-party marketing companies.

11. Reviews and Testimonials
If you provide feedback or a review, we may ask whether you are happy for it to be shared on our website or through a review platform.

We will take appropriate steps to ensure that any personal information published as part of a testimonial is used lawfully and transparently.

If you submit a review directly through an independent review platform, that platform's own privacy policy may also apply.

12. Website Cookies and Analytics
Our website, www.idyllicitaly.co.uk, is built and hosted using Durable.

Our website may use cookies and similar technologies to support essential website functions, improve the visitor experience and understand how visitors use our website.

Durable and any other website services we use may process certain technical information, such as IP addresses, browser information and website activity, where applicable.

Where legally required, we will ask for your consent before using non-essential cookies, including optional analytics or advertising technologies.

You can manage your cookie preferences through the controls available on our website, where provided.

Further information about the cookies and tracking technologies actually used on our website will be provided through the relevant cookie information or consent controls.

13. International Data Transfers
As Idyllic Italy specialises in Italian holidays, we regularly share necessary booking information with suppliers based in Italy.

We may also use technology and service providers that process information outside the United Kingdom.

Where personal information is transferred internationally, we will comply with applicable data protection requirements, including using recognised adequacy arrangements or appropriate safeguards where necessary.

14. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

Certain booking, financial and accounting records may need to be retained for approximately six years to meet legal, tax or record-keeping requirements.

Other information, such as unsuccessful enquiries, identification documents and sensitive health information, will be retained only for an appropriate period based on its purpose and any applicable legal requirements.

We periodically review the information we hold and securely delete or anonymise it when it is no longer required.

15. Protecting Your Information
We take reasonable technical and organisational measures to protect personal information from accidental loss, unauthorised access, misuse, alteration or disclosure.

Access to personal information is limited to those who reasonably need it for the relevant business purpose.

Where required by law, we will notify the appropriate regulator and affected individuals of a personal data breach.

16. Your Data Protection Rights
Under UK data protection law, you may have the right to:

Request access to the personal information we hold about you.
Request correction of inaccurate or incomplete information.
Request deletion of your personal information in certain circumstances.
Object to certain uses of your information.
Request restriction of processing.
Request transfer of your information where applicable.
Withdraw consent where processing relies on consent.
These rights are subject to applicable legal conditions and exceptions.

We will normally respond to a valid request within one calendar month, subject to any extension permitted by law.

If you are unhappy with how your personal information has been handled, you may complain to the Information Commissioner's Office (ICO) at www.ico.org.uk.

17. Third-Party Websites
Our website may contain links to accommodation suppliers, travel providers, review platforms and other third-party websites.

These organisations may have their own privacy policies, and we recommend reviewing them before providing personal information.

18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, business arrangements, website technology or legal requirements.

The latest version will be published on our website.

19. Contact Us
If you have any questions about this Privacy Policy or would like to exercise your data protection rights, please contact:

Idyllic Italy
Idyllic Destinations Ltd
Company No. 09316846

Registered Office:
109 Market Street
Bolton
Greater Manchester
England
BL4 8EX

Email: [email protected]
Website: www.idyllicitaly.co.uk

For information about personal data processed independently by Truth & Lucky Ltd in connection with your booking, please also refer to its Privacy Policy.